Vol. 7, Issue 3  |  September 2015

 

I'm Looking in my Corner...

By Santiago González

The Spanish Garden Center Association had invested heavily in promoting this spring plants to the final consumer in mass media and digital, enhancing the garden center as a specialist in the green world.

As a continuation of previous campaigns, there had been a specific directed onto terraces, patios and balconies. The campaign had a Sunday supplements advertising investment in major Spanish newspapers for a month and investing in Google Adwords with a promotional video.

Over 50% of the gardens used the contents or shared the news on Facebook.

A web www.planrenoveterrazas.com was also created to redirect consumers to our partners gardens.

 Our Facebook VERDE ES VIDA magazine and will exceed 44,000 likes and is online at this website nearly 10,000 fans. www.verdeesvida.es

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Spanish Garden Center Association

 


 Click below for all of the stories from this issue:

Message from your President

Update from the IGCA Office

Australia Down Under

Administrators will visit Niagara Falls this December! 

Autumn Greetings from Czech

Update from Denmark

 

Pesticide Sales: The end is Near in France

Learning from other Industries

News from Germany

Update from Ireland

 

Report from Japan

News from Spain

 

Garden Centre Outlet in Switzerland 

 

IGCA Board Member Perspective 

 

Update from AmericanHort

 

 

Update from South Africa