Vol. 7, Issue 1  |  March 2015

 

Update from Ireland

By Fergal Doyle

The mood in Ireland regarding customer spend remains positive, with Q4 2014 recording and annualised like-for-like growth in sales of 4.22%, which was the largest quarterly gain in the Irish Retail Industry since Q2 2007! Like-for-like sales for Qtr. 4 in garden centres vs. last year was up just over 10%. While the quarter proved productive, it is important to note that much of the sales were at the cost of margin, with November and specifically Black Friday witnessing aggressive discounting activity. It is hugely positive that Retail Excellence Ireland is supporting the creation of the sub sector REI Garden Group. The Garden Group committee have created a marketing campaign called GroMór which means Grow Big in the Irish language with a sub text "Get-out, get healthy, get growing." Our aim in year one is to create awareness amongst a cohort of 30 – 45 year old people that are not present in our stores. The campaign will include national advertising and a social media presence.  With the support of REI, Bord Bia and other key industry suppliers, Ireland will be working hard in 2015 to get the Country Growing!

 

This email address is being protected from spambots. You need JavaScript enabled to view it.
Arboretum; Chairperson, REI Garden Group

 


 Click below for all of the stories from this issue:

Message from the President

IGCA Office Update

 

Garden RELEAF a Winner for Australian Garden Centres

 

Spring is coming in Canada

 

New Year in Czech Republic

Only 5 months to go - News from Denmark

 

Retail Sales 2014: VAT in the Spotlight in France

Hello from Germany!

News From Italy

Update from Japan

 

Insider Tip: Save the Dates for 2016

IGCA Meeting in Beautiful Switzerland

 

News from the UK 

Painting Parties Pull People into Garden Centres to Shop in the USA